The campaign aimed to celebrate the craftsmanship of Cinecittà’s artisans, who form the bedrock of the audiovisual industry, leveraging their manual skills to create invaluable assets. Renowned for their excellence, these artisans embody the diverse expertise and know-how of Cinecittà.

Photographed by fashion photographer Vincent Peters, the campaign vividly portrays the faces of carpenters, electricians, plumbers, painters, film technicians, and blacksmiths, capturing the essence of Cinecittà’s dynamic ecosystem.

The campaign strategically rolled out across prominent outdoor media channels, spotlighting the pivotal role of these artisans in shaping and sustaining Cinecittà’s rich cultural heritage and cinematic legacy.